Usually, search engine optimisation methods take a while to go into effect. However, there are several easy and fast ways to attract visitors to your website, and in this article, I will be sharing some ideas.
The first thing you need to do is create your website in the right format. I am referring to:
Having a mobile-friendly site
More people in the world these days own a mobile phone than a toothbrush. How incredible is that? According to an Ofcom report from 2018, 73 of mobile phone users in the UK ue their phones to access the internet for over 3 hours per day. They have definitely become the new “digital companion” of today.
IN this same Ofcom report, it was shown that 27% of all mobile phone activity involves browsing while 24% is online shopping.
So if your website is mobile responsive, then that’s great news for you.
Test this out by checking out your website from your smartphone. You can run into problems if:
- It is hard to navigate around your website
- You use Flash
- The text on your website is too small
- Your website loads too slowly
Let’s look more closely at several different marketing methods that are available to you. The most important thing to keep in mind is the objective you have for undertaking the activities, which is to drive potential customers and clients to your website so they can learn more about how you can assist them with any challenges they might have. A brand design company can help make your website more attractive.
Are You Completely Capitalising on Google My Business?
This might sound obvious, but it is important to be where your prospective customers are searching. There is an old marketing saying that “If you would like to sell what Joe Smith buys then you need to look at the world through the eyes of Joe Smith.”
And where is Joe Smith searching? Online, of course.
And which businesses are going to catch Joe Smith’s eye? Those that are on the first page of his favourite search engine.
One way to reach the search engine’s first page is to list your company in Google My Business. A recent article published in Social Media Today reports:
- Search engines are used by 4 out of 5 customers to get local information
- After a search, 70% of customers make a purchase or visit a store
- 85% of individuals trust online just as much as they do personal recommendations.
Getting into Google My Business is nice and easy. All you have to do is sign into that part of Google and then follow the instructions for making a full profile. It can include a description of your company, services, and products, your website address, and specific attributes.
Do You Use Social Media Platforms Where Your Customers Hang Out or the Ones You Personally Like?
Social Media marketing is sometimes referred to as “networking on speed” since it gives you the potential to reach far and wide quickly, but you can end up wasting a lot of effort and time if you use the wrong platform when trying to reach your target audience. So that is why it is critical to do your research in terms of the sector and demographics.
- Facebook is usually best to use with business to women and business to consumer (b2c). However, Facebook has made it quite hard for businesses to reach potential customers organically unless they use advertising.
- LinkedIn is best to use with business to business (b2b)
- Twitter works well for both b2b and b2c but does require lots of posting. Therefore, if you are selling inexpensive items most likely this platform will cost you more on an hourly basis than you will be able to generate.
- Instagram can work for both but overall has a younger demographic – mainly 15 to 35 year-olds. If you are within a visual sector, it is a lot easier to populate.
Also, keep in mind that your business hours might be 9 am to 5 pm, but your prospective customers and clients are frequently surfing early in the morning and then the last thing they do at night. So make sure you post to suit them rather than you and remember to include a link in your posts to your website.