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What is WEBSITE POSITIONING advertising and marketing? In my e book business, we had up to seven full time publicists on employees, and but we might nonetheless rent outdoors publicity firms to advertise our books. Most publicity work is promotion work—getting consideration for businesses and their merchandise. Most publicity firms specialize, for instance one firm may specialize in selling high tech corporations in Boston, one other may focus on selling restaurants in Windfall. Many of the national publicity companies I have used were founded by anyone who had beforehand had expertise working at a media outlet. But this enterprise isn’t rocket science…if you’re good at networking and you will get promotion to your purchasers then you can succeed at this enterprise.

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