Software as a service is shifting the software program business away from upfront implementation fashions and toward ongoing subscription models. With this shift comes a need to develop ongoing, rather than transactional, customer relationships, the place self-service and customer assist are increasingly intertwined. As SaaS vendors look to broaden their sales channels and transition associate sales to subscription fashions, they could discover that conventional channel companions should not at all times well geared up to manage SaaS accounts. The changing software sales mannequin requires new ranges of associate oversight by distributors and increased customer outreach efforts by companions so as to succeed. Listed here are some steps toward achieving success with associate-primarily based SaaS gross sales fashions.
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